[LETTER FROM THE PUBLISHER]
We have given it a very good go since January 2015, when we first started publishing, but as you can see from the thinness of the paper you are holding, we have failed to attract the amount of advertisers we need to succeed.
Unless something changes dramatically and very quickly, this will be the last print edition of the Larchmont Ledger.
As publisher, I will be getting in touch with our current advertisers, who have steadfastly supported us from the beginning, to discuss next steps. One option is for the paper to publish online only, which is far less costly.
Potentially shutting this newspaper down is a hard decision as my own prospects of publishing a newspaper for this area have been in the works now for decades. As some know, I was the heir apparent to take over at the Larchmont Chronicle, as per Jane Gilman back in the late 1990s and early 2000s.
But two attempts to purchase the Chronicle from Gilman failed, so I eventually decided to start my own publication in the area, in part because there were many synergies with my successful Los Feliz Ledger publication, including editorial (Los Angeles City Councilmember Tom LaBonge and now David Ryu) as well as advertisers.
Early on, I learned some of the Larchmont Ledger’s potential and existing advertisers were reticent to show support to me—even though they loved the paper’s fresh approach—fearing community backlash directed by Gilman.
Even my own realtor— Loveland/Carr—who had handled two high commission real estate transactions for me, cancelled their advertising contract fearing community backlash.
That, along with with hard-hitting editorial regarding former Councilmember LaBonge and issues at Marlborough School, did us in very early on.
Also, I did not support another community favorite, Carolyn Ramsay, in her effort to replace her former boss, LaBonge, as the area’s councilmember. I only endorsed other candidates (Sheila Irani and then David Ryu) after diligently attending nearly all the debates for the council seat and personally sitting down with each of the candidates at least once, often twice, leading up to election day.
I have no regrets about our news coverage and the stories we pursued. I was tipped off (or knew first hand of issues) regarding the above mentioned community institutions and would have been negligent in not covering them.
I’ve been a reader of the Larchmont Chronicle since 1994, when I first moved to the area. Then, and now, readers question the relevance of that paper as it is filled with no enterprise stories, very little first-hand reporting and relies mainly on regurgitating press releases to fill its many pages.
The Larchmont Chronicle was and is essentially a glorified homeowner’s newsletter dedicated to the “preservation” of a community, failing to ever interview or mention a different perspective, which is real journalism. The paper is a glorified blast from the past of debutantes and other local social fodder, which I, personally, never found of interest as a reader or a publisher.
For now, we will continue a Larchmont Ledger website, if you’d like to read about how international, national, city and regional issues affect you and your area.
I have found the news reporting of the Larchmont Buzz to be mostly strong and insightful except for its biased reporting about the Larchmont Bungalow.
Regarding that issue, we are the only media that reported how many other eating establishments on Larchmont Boulevard, in addition to the Bungalow, which is now closed, were or are out of compliance with city rules. The problem is not the Bungalow and its owners. It’s the city of Los Angeles.
Still, the Buzz is a better source for local, relevant, community news.
Thank you to those advertisers who did believe in us.
Allison B. Cohen
Ledger/Los Feliz Ledger