First of Three New Chain Stores Opens on the Boulevard

Bluemercury, a national beauty products chain, opened a new store on Larchmont Boulevard in mid-September.

Bluemercury, a national beauty products chain, opened a new store on Larchmont Boulevard in mid-September.

LARCHMONT VILLAGE—Three new businesses are in the process of changing the face of Larchmont Boulevard.

According to the Larchmont Village Business Improvement District (LVBID), Bluemercury, a national beauty chain owned by Macy’s, opened its doors on September 16th in the former Jamba Juice spot.

MAC Cosmetics, also a national chain, will open a store in the former Crumbs space. An exact opening date was not available.

Finally, Mr. Holmes Bakehouse, a San Francisco based-bakery which has expanded into Seoul, Korea and Los Angeles, will be serving pastries such as their “cruffin”—a cross of a croissant and a muffin with cream or jam inside—in the former Village Footwear location sometime in 2017.

Larchmont Beauty Center, a store that has been on Larchmont for 26 years, will find itself directly in the middle between MAC and Bluemercury.

Linda Dean, a Windsor Square resident and customer of Larchmont Beauty Center for 20 years, said it will be interesting to see how the new stores affect Larchmont’s beauty client base.

“I think MAC skews to a younger demographic,” said Dean. “Larchmont Beauty Center and Bluemercury—and even Malin + Goetz—all seem to be going for the same somewhat older demographic. As there is fair amount of crossover in what they carry, I think customer service and the overall customer experience will make the difference in their success.”

Another addition coming to Larchmont Boulevard will be electric vehicle charging stations.

According to the Larchmont Village Business Improvement District, Los Angeles Councilmember David Ryu has arranged for the city to install three of the stations in the city parking lot before the end of the year.

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